Point and loyalty cards are a common way for retailers to reward regular customers.
In the UK you can find the Nectar card, Tesco Club card etc. You will find similar cards in Germany also.
Most of the cards offer more than one benefit:
- Earn points in store
- Redeem points in store as vouchers
- Reedem points against a range of special non food deals
- Access exclusive regular competitions and prize draws
- Access exclusive partner deals
A mix of apps and points card can help you keep up with the latest deals from German supermarkets.
The discount retailers Aldi and Lidl do not have a point card but do offer dedicated apps providing offers and vouchers.
You can divide the German supermarkets into three groups.
1, Have their own branded loyalty card
2, Use one of the nationally recognised multi retailer card schemes
3, Have their own branded app for shoppers
- The supermarket chains and points cards which are available in Sennelager & Paderborn are:Aldi - Own app
- Deutschland Karte - (Edeka, Markauft, Netto)
- Kaufland - Own card & app
- Lidl - Own app
- Payback Karte - (Rewe, Real*, Penny)
*Once a large brand in Germany only a handful of Real stores remain.
The discount retailers Aldi and Lidl make regular changes to products lines. This helps both deliver consistent low prices to the customer. This can make planning regular shops more complicated.
Both retailers have developed an app which lets customers see what the new deals are going to be in store and quickly use promotional vouchers with the app.
Aldi App
Please note Aldi Nord and Aldi Sud have their own versions of this app. Since the app is easy to download and register you can have the right version for wherever you are in Germany.
The app keeps you up to date with discounts and new promotions in store. You can quickly keep an eye on your regular products to see if they are on offer each week.
Lidl Plus
Lidl Plus is a digital customer card with which you can collect new discounts every week. Scan the card at checkout to automatically get perks.
Download the app here.
Every time you spend in Lidl you build points towards the next discount level. Offer coupons can activated in the app and are automatically applied when you check out.
Deutschland Karte
With your daily purchases and online shopping, you collect valuable points and benefit from exclusive coupon offers and attractive bonuses.
The supermarkets where the card can be used are : Edeka, Netto, Martkauf
Over 50 major brands and 400 online retailers offer a Deutschland karte promotion of some sort. See the full partner list here
The Deutschland karte has a supporting app.
Payback Karte
What does the Payback Karte do?
Collect points as you spend money in the shops of Payback karte partners.
Where Can I Use the Payback Karte?
The supermarkets where the card can be used are : Rewe, Real* and PennyOver 50 brands make up the PBK partner list from fast food, car hire, SKY and vaccation offers. See the full partner list here
Redeem PAYBACK points at the checkout:
At the partners Aral* , dm-drogerie markt , real , Apollo-Optik , WMF , Thalia , Fressnapf , DEPOT , Dehner , TeeGschwendter , Burger King , Telekom Shops , H-Hotels , HOL OFF! and LINDA pharmacies , you can redeem your PAYBACK points directly at the checkout. With the online partner mydays you can also redeem your points directly on the partner website.
At the partners Aral* , dm-drogerie markt , real , Apollo-Optik , WMF , Thalia , Fressnapf , DEPOT , Dehner , TeeGschwendter , Burger King , Telekom Shops , H-Hotels , HOL OFF! and LINDA pharmacies , you can redeem your PAYBACK points directly at the checkout. With the online partner mydays you can also redeem your points directly on the partner website.
*Not clear if Aral would accept Payback points and the use of a fuel card in a single transaction.
Redeem points at the checkout with the PAYBACK APP:
With the partners dm, Penny, Rewe, Alnatura & Nahkauf you can easily redeem points via the Payback app. If the price is higher than the points to be redeemed, the rest can be conveniently paid with Payback app. More information on redeeming points with the Payback app .
With the partners dm, Penny, Rewe, Alnatura & Nahkauf you can easily redeem points via the Payback app. If the price is higher than the points to be redeemed, the rest can be conveniently paid with Payback app. More information on redeeming points with the Payback app .
Payback Karte Website
Kaufland
What does the Kaufland Karte Offer?
- For every 5 euros you spend in branch, you will receive a digital loyalty point credited to your Kaufland Card account.
- Exclusive extra discounts like these.
- Exclusive partner discounts Bosch , CEWE , Europcar , flaconi , FlixBus/FlixTrain , Framily , Gruner+ Jahr , home24 , and RTL+ .
Where Can I Use the Kaufland karte?
As the name suggests this works primarily in Kaufland Supermarkt. The card collects points for purchases you make using the Kaufland online marketplace. For every 5 euros you spend in store, you will receive a digital loyalty point.
Points can used with promotional offers and can generate vouchers to save on shopping bills.
