Panini sticker albums and Paderborn Stadt have combined to produce a unique album for Paderborn.
Starting on Monday, February 26th, albums and stickers will be available at all kiosks in the city, at many retailers in the Paderborn Advertising Association and online, from juststickit.de.
The album consists of 36 pages and has space for 212 original Panini stickers. The adhesive pictures show the city in all its facets: the city's history, the most important buildings, the stars and celebrities, the SC Paderborn 07, the major sports clubs, the surrounding area, the city's well-known brands and innovative companies, the best of art, culture and much more. Loving texts explain each image and make the album a real reference work. The whole thing is collecting fun for the entire family.
The project includes a circulation of 25,000 albums and 250,000 sticker bags including 1,250,000 stickers. Collecting is worth twice as much!
There are seven gold stickers hidden in the collection that represent instant wins. Seven lucky people can win either wall boxes from Stadtwerke Paderborn or 1000 euro vouchers from the Verbundvolksbank OWL Paderborn branch for non-profit associations in Paderborn.
What the Panini brothers invented in Italy in 1961, more than 70 years ago, still fascinates young and old today: collecting, exchanging and sticking stickers. What began with football now exists in Paderborn - hardly any topic is more identity-forming than home. All of Paderborn – printed in Italy, on the machines that otherwise print Ronaldo and Messi!
The slogan “Collect, exchange, stick” has been expanded to include the term “learning” – there is a carefully researched short text under each picture. The album should and will connect generations.
